Breastfeeding

Finding cute breastfeeding clothes is like finding gold at the end of the rainbow…apparently it exists, but does it! So Em Willcox and Co is taking that bull by the horns and working towards designing cute breastfeeding clothes. Also, sustainability is important to customers, so designing clothes that remain incognito for breastfeeding and can continue to be cute after feeding is really important. You often don’t feel very cute after having a baby, so Em Willcox and Co aim to make you feel like the goddess you are!